BOOK – An Insiders Guide to Managing Sporting Events
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An Insider’s Guide to Managing Sporting Events uses examples from real-life events of all types and sizes to simplify the event planning process. Author Jerry Solomon draws on his 20 years of experience in sport marketing and event production to provide strategies and tactics that can be used to make your event a success. This practical handbook is a step-by-step guide through the event planning and implementation process starting with the earliest stages of event design and concluding with the post-event follow-up. An Insider’s Guide to Managing Sporting Events explains in detail how to develop a budget, secure athletes and sponsors, sell tickets, and negotiate a television contract. The in-depth explanations will help improve the profitability of your event. An Insider’s Guide to Managing Sporting Events also uses hands-on learning methods. It includes checklists to reinforce the steps learned during each stage of planning and sample contracts and timelines that can be tailored for any sporting or entertainment event. These features result in cost, time, and energy savings for you.